Operations Management Essay Example | Topics and Well Written Essays - 2000 words - 5

Operations Management - Essay Example Market segmentation process involves the identification and grouping of similar needs of the market. Segmentation than helps the marketing team in devising better marketing plan for different groups and better satisfying their needs. Derby Castle is a historical monument of UK. The marketing team has the task of inviting attention of more and more people towards the interesting features of this castle so that they feel like visiting this monument again and again. This will help in good revenue generation and will help in the maintenance of this castle. It is highly likely that different set of people come here with different purposes. For example a team of school children would love to play in the sprawling green lawns the whole day while a research scholar will spend his day in studying the architecture and other historical features. Visitors to Derby Castle can be categorized as;†¢Ã‚  Researchers: This segment prefers to learn about the historical facts, architectural features etc. †¢Ã‚  Students: This segment too could be here on a learning mission or may just be here on a picnic tour. But the ‘learning’ needs of students are vastly different from ‘research’ needs of researchers.†¢Ã‚  Art Lovers: This segment is more interested in the artistic features of Derby castle.†¢Ã‚  Young Couple: Youth desirous of spending some solitary moments in the company of their chosen ones can make use good use of the gardens of the Castle.General tourists happen to be on a sightseeing spree. For them attractive features i.e.